New single-origin beans and seasonal blends arrive throughout the season. Check our web shop for the latest lineup.
SLOW COFFEE ROASTERY
Freshly-roasted coffee beans, at the heart of daily life.
In Matsudo-Shinden, Chiba, we hand-roast fair-trade, organic coffee beans, fresh from the roaster — direct to you. Founded in 2000.
News
Latest informationEnjoy in-store tasting and buy beans by the gram — taste first, then choose what you like.
Beans ship nationwide via our online store. Trial and tasting sets available.
About us
( Coffee Roastery )A roastery loved in Matsudo-Shinden.
A roastery loved in Matsudo-Shinden,a self-roasting shop.
In a corner of Keiyo Distribution Center in Matsudo-Shinden, Chiba, SlowCoffee Roastery has roasted fair-trade and organic coffee since 2000. We import only organic beans and roast them in-house to draw out their natural richness.
Protecting growers' livelihoods and not harming the environment — we deliver safe, delicious coffee fresh from the roaster, and share a richer everyday coffee culture, one cup at a time.
View beans & menu
Drawing out the bean's true flavor,
weaving rich coffee time into everyday life.
Beans
Roasted lineupA selection of fair-trade, organic single origins and blends — all roasted in-house. Prices from our online store; availability changes with the season.
- Sloko BlendOur signature blend. A balanced, everyday cup for everyone.Special direct price
- Empathy BlendA medium-dark blend with rich body and sweetness — great with milk too.Special direct price
- Ethiopia Mocha Yirgacheffe NaturalOur most popular. Floral aroma, natural sweetness and bright, fruity acidity.Special direct price
- Mandheling Dark RoastBold body and robust bitterness — for dark-roast lovers.Special direct price
- Colombia Don LuisSweet, dark-roast body — satisfying black or with milk.Special direct price
- Timor "Iissuyo" CoffeeA round, easy medium-dark roast with gentle sweetness and body.Special direct price
- Coffee that pairs with curryA bold, characterful dark roast that stands up to spice — fun as a gift, too.Special direct price
Taste Finder
Find your beans in 3 questionsNot sure which beans suit you? Answer three quick questions and we'll suggest the freshly-roasted beans closest to your taste.
Which flavor direction do you like?
How deep a roast?
How do you drink it?
Drink
Cup menuEach in-store or takeout cup is complimentary for customers who buy our beans, and the coffee changes daily.
* The day's coffee varies — please ask in-store.
Brewed coffee (Hot)
In-storeIced coffee
In-storeCafe latte
In-storeToday's coffee
In-store
coffee, to the fullest
coffee, to the fullest
Our most popular cup is the Ethiopia Mocha Yirgacheffe Natural — praised in reviews for its floral aroma and natural sweetness. Fair-trade, organic beans, roasted fresh in-house. We also carry decaf and original blends, with in-store tasting and beans by the gram.
View beans & menuScene
The colors of coffee timeRoastery
Why we are trusted in MatsudoIn-house roasting craft
We roast batch by batch, maximizing the natural richness of organic beans selected from around the world.
In-store tasting & bean selection
Taste our coffee in-store and choose the cup that suits you. Ask us about roast level and grind, free of charge.
Decaf & nationwide delivery
A decaf range popular with expecting mothers, plus an online store shipping nationwide — suited to every lifestyle.
Voice
Google rating 4.8 (12 reviews)
Customer reviews★★★★★ここのコーヒー豆はおいしい。いくつか都内のスペシャルティコーヒーを飲んだけど個人的には1番好き。千葉の水は硬度が高くえぐみが出やすいです。お湯の温度と水の硬度を調整するとすごくおいしい。おいしいコーヒーを飲みたい人は試しましょう。ちなみにわたしが好きなのはイルガチェフ ナチュラルです。ご参考でした。
★★★★★オーガニックで最高に美味しい珈琲豆が購入できます。お勧めです☕
★★★★★オーガニックに力を入れて豆を仕入れられてます。 初めは、コーヒーの淹れ方、機材の購入すらわからなかった状態で伺わせてもらいました。 何もわからなかった僕に親切に教えて頂き、とても助かりました。 ここの豆で作るコーヒーはとても美味しいです。 これからもよろしくお願いします😊
★★★★★なんて言うんでしょう、小規模の事務所がずらっと並んだ市場のような(市場では無い)エリアの一角に店舗が。 妻が妊娠中からここのデカフェコーヒーを飲んでおり大変気に入っております。 直売所があると言うことで初めて行ってみました。 コーヒーの焙煎の良い香りが、、、 またお邪魔します
★★★★★20201207 再訪 早々に、2回目の訪問です。 今回は、有給休暇を頂いたので、 このチャンスで、珈琲豆追加購入です。 今回は、前回購入していない種類2種類を購入。 これで、デカフェ以外はコンプリートです。 サンプルで、デカフェも頂きました。 充実のコーヒーライフが過ごせます。 ありがとうございます。 20201203 初訪問 月曜日と木曜日に直売されているとの情報をインスタで拝見して、訪問しました。 焙煎所の付近は、珈琲の香りがしていい匂いです。初めて訪問しましたが、焙煎したての珈琲豆を購入出来て大満足です。 平日のみの販売の為、なかなか伺う事が難しいですが、また伺います。
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FAQ
Frequently asked questionsDo I need a reservation?+
As a direct-sales roastery, walk-ins are welcome with no reservation. For large quantities or gifts, please contact us in advance.
Opening hours?+
Open Monday to Saturday, 10:00-15:30. Please check Instagram for the latest open days.
What coffee do you offer?+
We offer fair-trade, organic coffee, roasted in-house in Japan.
What is fair trade?+
Trade that pays producers fairly and protects their livelihoods and the environment - a value we have held since 2000.
Do you roast in-house?+
Yes. We roast in-house at our Matsudo-Shinden roastery.
Can I taste before buying?+
Tasting is available in-store, so you can choose the beans that suit your taste.
Do you have decaf?+
We carry flavorful decaf, popular even with expecting mothers.
Can I buy online?+
Yes. Our online store ships nationwide.
What is your concept?+
Coffee that takes responsibility for both flavor and the story behind it, sharing the joy and hope of living.
cafe Column
Notes on coffee & daily lifethe stories behind fair-trade and organic beans, and ideas for a richer cup at home — shared little by little.
A Guide to the Ultimate At-Home Coffee Experience: SlowCoffee Roastery
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The Perfect Cup at Home: From a Matsudo Coffee Roastery
Direct from SlowCoffee Roastery in Matsudo City, Chiba. Elevate your home coffee experience with Fair Trade and organic beans selected by experts with over 20 years of experience.
A Marketing Strategy to Captivate Customers with 'Coffee as a Gift'
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How 'Peace of Mind' Shapes the Future of Cafe Management: A Customer Strategy Case Study from SlowCo
Discover how SlowCoffee Roastery's direct sales in Matsudo-Shinden leverages decaf, organic, and fair trade coffee to build a business centered on 'peace of mind.' This article delves into the marketi
A Seasonal Coffee Strategy: How a Local Roastery Can Attract Customers
A web marketing strategy from SlowCoffee Roastery & Direct Sales in Matsudo-Shinden to win customers with seasonal limited-edition coffee beans. Highlighting the appeal of Fair Trade, organic coffee,
Captivating Customers with Coffee Pairing
A Matsudo-based roastery proposes a unique coffee pairing experience. Experts explain how to deepen the culinary journey with fair trade, organic beans and offer tips for attracting new customers.
A Web Strategy for Local Roasteries: Turning Passion into Experience
To the owner of SlowCoffee Roastery: An expert explains practical web marketing strategies to leverage your 20+ years of dedication and your specialization in fair trade & organic coffee, helping you
Captivate Customers with Seasonal Coffee! A Practical Guide for Roastery Owners
A web marketing expert breaks down how coffee roasteries can leverage seasonality to attract customers. Using SlowCoffee Roastery in Matsudo-Shinden as a case study, we reveal the secrets to boosting
The Ultimate Guide to Coffee Gifting Strategy
Attention Store Owners! Learn web marketing strategies for unforgettable coffee gifts, inspired by SlowCoffee Roastery in Matsudo. Captivate your customers with high-quality specialty coffee.
The Roastery Owner's Guide to a Winning Customer Strategy
Discover the specialty coffee experience strategy, honed over 20 years by SlowCoffee Roastery Direct, that captivates customers and fosters loyalty.
Maximize Sales with 'Experience Design' Tailored to Your Customer Base!
Learn from SlowCoffee Roastery's direct sales: A practical guide for coffee roastery owners on sales strategies that cater to diverse customer needs, from in-store tastings and decaf to online e-comme
Your Perfect Coffee, from Our Roastery in Matsudo
Discover the secret to brewing the perfect cup at home with SlowCoffee Roastery in Matsudo-Shinden, Chiba. Backed by over 20 years of experience with fair-trade beans, we offer brewing advice and a wi
Your 'Perfect Cup' at Home: A Guide to the SlowCoffee Roastery Direct Sales Store
Enrich your coffee life with direct sales from the SlowCoffee Roastery in Matsudo-Shinden, Chiba. With over 20 years of experience and fair trade, organic beans, we share the secret to brewing the per
A Special Cup at Home: A Smart Guide to SlowCoffee's Roastery Direct Sales
Discover freshly roasted Fair Trade and organic beans from experts with over 20 years of experience at SlowCoffee's roastery direct sales in Matsudo. Learn tips for brewing the perfect cup at home and
A Matsudo Coffee Experience: Savoring the Seasons
Discover fair trade, organic beans selected by experts with over 20 years of experience at the SlowCoffee Roastery direct sales outlet in Matsudo. We also offer brewing consultations and a wide select
Area Guide
coffee in Matsudo, ChibaA fair-trade, organic coffee roastery in Matsudo-Shinden, Chiba — for everyone in Matsudo, Yabashira, Tokiwadaira and beyond who wants real coffee at home.
MATSUDO-SHINDEN
Located in a corner of Keiyo Distribution Center in Matsudo-Shinden, easy to reach by car from Yabashira, Tokiwadaira and Goko. A coffee roastery for daily life in Matsudo.
CHIBA WATER × COFFEE
Enjoy in-store tasting and buy beans by the gram. Taste first, then choose the beans that suit you — ask us about roast level and grind, too.
FAIR TRADE · ORGANIC
Since 2000 we have handled only fair-trade, organic beans, roasted in-house. Looking for organic or decaf coffee in Matsudo, or coffee beans as a gift? In-store or via our online store, we ship freshly-roasted beans nationwide.
Start with a trial set.For regulars, a subscription that delivers freshly-roasted beans.
Order from our online store for nationwide shipping, or ask in-store and we'll suggest beans to match your taste.
Compare and find your favorite
Several single origins and blends in small batches — perfect for first-timers.
Shop trial set →Freshly roasted, on schedule
Have fresh beans delivered on your cycle so you never run out. Ask us for details.
Ask about subscription →Coffee as a thoughtful gift
Fair-trade, organic beans make a meaningful gift. We help you choose.
Ask about gifts →Shop info
Access & ContactOur direct-sales roastery in Matsudo-Shinden lets you choose freshly-roasted beans on the spot. Free in-store tastings and bean-selection advice are always available. Please drop by.
- Shop
- SlowCoffee Roastery (direct sales)
- Address
- Keiyo Distribution Centre 6-2, 24 Matsudo-shinden, Matsudo, Chiba 270-2241
- Phone
- 047-331-5208
- Hours
- Mon–Sat 10:00–15:30We sometimes have irregular closures — please check our Instagram schedule.
- Area
- Matsudo City / Nationwide via online store
- Access
- Shinkeisei Line area. Easy by car from Yabashira, Tokiwadaira and Goko.
- Parking
- Parking available within the Keiyo Distribution Center.




