New single-origin beans and seasonal blends arrive throughout the season. Check our web shop for the latest lineup.
SLOW COFFEE ROASTERY
Freshly-roasted coffee beans, at the heart of daily life.
In Matsudo-Shinden, Chiba, we hand-roast fair-trade, organic coffee beans, fresh from the roaster — direct to you. Founded in 2000.
News
Latest informationEnjoy in-store tasting and buy beans by the gram — taste first, then choose what you like.
Beans ship nationwide via our online store. Trial and tasting sets available.
About us
( Coffee Roastery )A roastery loved in Matsudo-Shinden.
A roastery loved in Matsudo-Shinden,a self-roasting shop.
In a corner of Keiyo Distribution Center in Matsudo-Shinden, Chiba, SlowCoffee Roastery has roasted fair-trade and organic coffee since 2000. We import only organic beans and roast them in-house to draw out their natural richness.
Protecting growers' livelihoods and not harming the environment — we deliver safe, delicious coffee fresh from the roaster, and share a richer everyday coffee culture, one cup at a time.
View beans & menu
Drawing out the bean's true flavor,
weaving rich coffee time into everyday life.
Beans
Roasted lineupA selection of fair-trade, organic single origins and blends — all roasted in-house. Prices from our online store; availability changes with the season.
- Sloko BlendOur signature blend. A balanced, everyday cup for everyone.Special direct price
- Empathy BlendA medium-dark blend with rich body and sweetness — great with milk too.Special direct price
- Ethiopia Mocha Yirgacheffe NaturalOur most popular. Floral aroma, natural sweetness and bright, fruity acidity.Special direct price
- Mandheling Dark RoastBold body and robust bitterness — for dark-roast lovers.Special direct price
- Colombia Don LuisSweet, dark-roast body — satisfying black or with milk.Special direct price
- Timor "Iissuyo" CoffeeA round, easy medium-dark roast with gentle sweetness and body.Special direct price
- Coffee that pairs with curryA bold, characterful dark roast that stands up to spice — fun as a gift, too.Special direct price
Taste Finder
Find your beans in 3 questionsNot sure which beans suit you? Answer three quick questions and we'll suggest the freshly-roasted beans closest to your taste.
Which flavor direction do you like?
How deep a roast?
How do you drink it?
Drink
Cup menuEach in-store or takeout cup is complimentary for customers who buy our beans, and the coffee changes daily.
* The day's coffee varies — please ask in-store.
Brewed coffee (Hot)
In-storeIced coffee
In-storeCafe latte
In-storeToday's coffee
In-store
coffee, to the fullest
coffee, to the fullest
Our most popular cup is the Ethiopia Mocha Yirgacheffe Natural — praised in reviews for its floral aroma and natural sweetness. Fair-trade, organic beans, roasted fresh in-house. We also carry decaf and original blends, with in-store tasting and beans by the gram.
View beans & menuScene
The colors of coffee timeRoastery
Why we are trusted in MatsudoIn-house roasting craft
We roast batch by batch, maximizing the natural richness of organic beans selected from around the world.
In-store tasting & bean selection
Taste our coffee in-store and choose the cup that suits you. Ask us about roast level and grind, free of charge.
Decaf & nationwide delivery
A decaf range popular with expecting mothers, plus an online store shipping nationwide — suited to every lifestyle.
Voice
Google rating 4.8 (12 reviews)
Customer reviews★★★★★定期的に利用してます。エクアドル深煎りは絶品ですよ。これに奮発してグラインダー上位クラス買いましたが正解でした。豆のポテンシャルが発揮されて更にリピ確定です。値上げにもめげず💪
★★★★★ここのコーヒー豆はおいしい。いくつか都内のスペシャルティコーヒーを飲んだけど個人的には1番好き。千葉の水は硬度が高くえぐみが出やすいです。お湯の温度と水の硬度を調整するとすごくおいしい。おいしいコーヒーを飲みたい人は試しましょう。ちなみにわたしが好きなのはイルガチェフ ナチュラルです。ご参考でした。
★★★★★オーガニックで最高に美味しい珈琲豆が購入できます。お勧めです☕
★★★★★オーガニックに力を入れて豆を仕入れられてます。 初めは、コーヒーの淹れ方、機材の購入すらわからなかった状態で伺わせてもらいました。 何もわからなかった僕に親切に教えて頂き、とても助かりました。 ここの豆で作るコーヒーはとても美味しいです。 これからもよろしくお願いします😊
★★★★★なんて言うんでしょう、小規模の事務所がずらっと並んだ市場のような(市場では無い)エリアの一角に店舗が。 妻が妊娠中からここのデカフェコーヒーを飲んでおり大変気に入っております。 直売所があると言うことで初めて行ってみました。 コーヒーの焙煎の良い香りが、、、 またお邪魔します
★★★★★20201207 再訪 早々に、2回目の訪問です。 今回は、有給休暇を頂いたので、 このチャンスで、珈琲豆追加購入です。 今回は、前回購入していない種類2種類を購入。 これで、デカフェ以外はコンプリートです。 サンプルで、デカフェも頂きました。 充実のコーヒーライフが過ごせます。 ありがとうございます。 20201203 初訪問 月曜日と木曜日に直売されているとの情報をインスタで拝見して、訪問しました。 焙煎所の付近は、珈琲の香りがしていい匂いです。初めて訪問しましたが、焙煎したての珈琲豆を購入出来て大満足です。 平日のみの販売の為、なかなか伺う事が難しいですが、また伺います。
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FAQ
Frequently asked questionsDo I need a reservation?+
As a direct-sales roastery, walk-ins are welcome with no reservation. For large quantities or gifts, please contact us in advance.
Opening hours?+
Open Monday to Saturday, 10:00-15:30. Please check Instagram for the latest open days.
What coffee do you offer?+
We offer fair-trade, organic coffee, roasted in-house in Japan.
What is fair trade?+
Trade that pays producers fairly and protects their livelihoods and the environment - a value we have held since 2000.
Do you roast in-house?+
Yes. We roast in-house at our Matsudo-Shinden roastery.
Can I taste before buying?+
Tasting is available in-store, so you can choose the beans that suit your taste.
Do you have decaf?+
We carry flavorful decaf, popular even with expecting mothers.
Can I buy online?+
Yes. Our online store ships nationwide.
What is your concept?+
Coffee that takes responsibility for both flavor and the story behind it, sharing the joy and hope of living.
cafe Column
Notes on coffee & daily lifethe stories behind fair-trade and organic beans, and ideas for a richer cup at home — shared little by little.
A Wine-like Coffee Experience at Matsudo Shinden Roastery
A Wine-like Coffee Experience at Matsudo Shinden RoasteryDiscover a New Way to Enjoy Coffee at Matsudo Shinden Roastery
Are you consuming coffee merely as just a drink? If you wish to savor coffee more deeply and richly, we invite you to visit SlowCoffee Roastery Direct Sales in Matsudo City, Chiba Prefecture. As Matsudo Shinden Roastery, we are a specialty coffee roastery specializing in fair-trade and organic beans, with over 20 years of experience. We propose a new coffee experience that challenges conventional notions, where you cherish the aroma, flavor, and even the aftertaste, selecting your coffee as you would a wine – according to your mood or meal of the day.
Just as wine develops diverse personalities through the soil, climate, grape varieties, and winemaker's skill of its origin, coffee also reveals infinite expressions depending on the growing environment, processing method, and roaster's expertise. SlowCoffee Roastery Direct Sales is precisely the place to maximize these coffee personalities and guide each customer to their optimal cup. In this article, we will introduce the special coffee experiences we offer and tips for recreating them at home, hoping it inspires our readers to visit Matsudo Shinden Roastery.
Our mission extends beyond simply selling coffee beans; we aim to enrich our customers' daily lives through coffee. Selecting safe and secure fair-trade, organic beans, meticulously roasting them with skilled craftsmanship, and above all, helping each customer discover their delicious coffee – these are the most important values at Matsudo Shinden Roastery.
Solve Your Home Brewing Woes! How to Achieve the Perfect Cup
Many coffee lovers share a common dilemma: I want to brew delicious coffee at home, but I don't know how. Do you find yourself overwhelmed by the variety of coffee beans at the supermarket, unsure which to choose? Or perhaps you search online for brewing methods, only to be inundated with too much information, eventually reverting to your usual routine. Have you ever put effort into brewing, only for the taste not to meet your expectations?
The water quality of the Chiba region, in particular, also affects the taste of coffee. We often hear concerns like, Chiba's water has high hardness and tends to create astringency, and some may be struggling to bring out the full charm of specialty coffee because they can't adjust their brewing methods to suit the water. Furthermore, many people who are concerned about caffeine give up their beloved coffee during evening hours or while pregnant.
SlowCoffee Roastery Direct Sales offers multifaceted support to solve these concerns and enable everyone to enjoy the best coffee at home, anytime. We address each customer's troubles by offering concrete solutions, from how to select coffee beans, brewing methods that account for Chiba's water quality, to decaf options that can be enjoyed without caffeine worries. Matsudo Shinden Roastery aspires to be your partner in enriching your coffee life.
- Too many types of coffee beans; unable to choose what suits me.
- When brewing at home, the taste is somehow inconsistent or doesn't taste good.
- Want to know how Chiba's water hardness affects coffee taste.
- Don't want to give up delicious coffee due to caffeine concerns.
Savor Deeply Like Wine! Matsudo Shinden Roastery's Guide to Coffee Bean Selection and Enjoyment
1. Exploring Coffee Terroir through Origin and Processing Method
Just as terroir is highly valued in the world of wine, coffee also possesses an astonishing diversity of flavor characteristics, influenced by the climate, soil, altitude of its growing region, and post-harvest processing methods. At our Matsudo Shinden Roastery, we carefully select fair-trade, organic specialty coffee beans from around the world, valuing the terroir inherent in each bean.
For example, Yirgacheffe, renowned for its delicious taste in reviews, is a representative Ethiopian varietal characterized by a splendid, bouquet-like aroma and refreshing citrus acidity. This might evoke a crisp yet aromatic white wine, similar to a Sauvignon Blanc. On the other hand, Natural Process beans, processed by drying with the fruit pulp intact, often possess a rich sweetness reminiscent of ripe berries and complex flavors. This could be likened to a full-bodied, fruity red wine such as Cabernet Sauvignon.
Our roasters, with over 20 years of experience, meticulously roast these beans to maximize their inherent flavors. When you visit Matsudo Shinden Roastery, we will explain in detail the origin, processing methods, and flavor characteristics of each bean, much like browsing a wine list. Please feel free to consult us as a first step to finding a cup that suits your preferences.
2. Mastering Chiba's Water: Advice for Supreme Brewing
The beans are not the only factor determining coffee's taste; the water used also plays a crucial role. Especially, the regional characteristic that Chiba's water has high hardness and tends to create astringency is a point that cannot be ignored when brewing delicious coffee. However, rest assured. At our Matsudo Shinden Roastery, we provide free, specific advice for brewing the best coffee at home, taking Chiba's water quality into consideration.
High water hardness can lead to excessive extraction of coffee components, resulting in an emphasized bitterness and astringency. To avoid this, some adjustments are necessary. For example, brewing at a slightly lower temperature than usual, shortening the extraction time, or using a water softener are possible methods. We will carefully inquire about what brewing equipment you use at home, what kind of water you usually drink, and provide specific advice tailored to your situation, such as the optimal water temperature, extraction time, and even grind size. We also offer consultations on coffee brewing equipment, supporting you in choosing equipment that matches your brewing style.
Through this expert advice, you will be able to enjoy a mellow and well-balanced cup every day, preserving the rich, inherent flavor of the beans, even with Chiba's hard water. Please share your coffee concerns with us, your local coffee direct sales store.
3. Popular with Pregnant Women! Decaf Coffee Expands Your Free Time
Many people wish to enjoy coffee to their heart's content without worrying about caffeine. Decaf coffee is an indispensable part of daily life, especially for pregnant or nursing individuals, or those with caffeine sensitivity. However, some may have the impression that decaf tastes weak or it's unsatisfying.
At Matsudo Shinden Roastery, we offer a rich selection of flavorful decaf coffee beans that will overturn such perceptions. Our decaf retains the inherent aroma and richness of the beans even after the caffeine removal process, delivering the same satisfaction as regular specialty coffee. It is highly popular among pregnant individuals, and we have received many happy comments such as, I can now enjoy coffee time without any caffeine worries.
Decaf coffee is also ideal for relaxing evenings or pairing with after-dinner desserts. For example, the richness and subtle bitterness of a dark roast decaf perfectly complement a milk chocolate cake. For a fresh fruit tart, the light acidity and fruitiness of a medium roast decaf would be enhanced. Just like wine and food pairings, decaf coffee can also be a partner to enrich your dining table in various settings. We invite you to try our Decaf Coffee Beans once and experience a rich, uncompromising coffee world that is completely caffeine-free.
4. Your Local Coffee Direct Sales Store Offering Total Support from Bean Selection to Brewing Equipment
We aim to be more than just a seller of high-quality coffee beans; we strive to be your local coffee direct sales store that provides total support for our customers' entire coffee life. At Matsudo Shinden Roastery, we welcome all inquiries about coffee. We are committed to offering careful advice tailored to each individual's level and needs, from those new to specialty coffee to seasoned enthusiasts.
If you have any questions or concerns such as, I don't know which beans to choose, What equipment should I use at home to brew even better coffee?, or How can I maximize my existing equipment?, please do not hesitate to ask. We will support you with expert knowledge, from selecting the ideal coffee beans to suggesting coffee brewing equipment like hand-drip tools and storage containers, all tailored to your lifestyle, brewing method, and budget.
Our greatest strength is that our roasters, with over 20 years of experience, can deliver freshly roasted beans directly to you. Coffee beans immediately after roasting have an exceptional aroma and flavor. The ability to obtain such freshly roasted beans is a significant appeal unique to our roastery, Coffee Bean Direct Sales Matsudo. We sincerely look forward to your visit, ready to help you fully enjoy the world of specialty coffee through our warm hospitality and attentive, personalized advice.
Practice at Matsudo Shinden Roastery! Steps to Deepen Your Coffee Experience
Here are specific steps to make your coffee experience at SlowCoffee Roastery Direct Sales as deep and rich as wine. Matsudo Shinden Roastery is a place where everyone, from beginners to veterans, can confidently discover special coffee.
1. First, visit us and consult with an expert
- Visit Our Store: Feel free to drop by SlowCoffee Roastery Direct Sales, located in a corner of the Keiyo Distribution Center. If you come by car, rest assured that parking is available within the Keiyo Distribution Center. Our business hours are Monday to Sunday, 10:00 AM to 3:30 PM.
- Thorough Consultation: Our experienced staff will carefully inquire about your usual coffee preferences, consumption scenarios, home brewing methods, and equipment you own. First-time visitors are encouraged to speak openly in their own words.
- Introduction to Recommended Beans: We will introduce a variety of specialty coffee beans tailored to your preferences, including seasonal recommendations, as well as the popular Yirgacheffe and Natural Process beans, highly praised for their delicious taste in reviews. If you are interested in Decaf Coffee Beans, you can also sample their rich flavor.
2. Receive Free Advice on Brewing Methods That Optimize Chiba's Water
- Water Quality-Conscious Advice: Considering your input and the local water characteristic that Chiba's water has high hardness and tends to create astringency, we provide free, specific advice for brewing the best coffee at home. We will share detailed adjustment points such as water temperature, extraction time, and grind size.
- Equipment Consultation Also Available: Please feel free to consult us about choosing coffee brewing equipment or how to maximize the use of your existing tools. We will suggest optimal equipment tailored to your lifestyle.
3. Choose Freshly Roasted Coffee Beans
- Select from a Wide Lineup: You can choose your preferred beans from our extensive selection of fair-trade, organic specialty coffee beans. Small quantities are available for purchase, so why not try a bean that piques your interest first?
- The Allure of Fresh Beans: The greatest appeal of our roastery, Coffee Bean Direct Sales Matsudo, is the ability to purchase freshly roasted beans directly. Fresh beans are exceptionally aromatic and flavorful.
- Diverse Payment Methods: We support various payment methods to suit our customers, including credit cards, cash, PayPay, and public transport IC cards.
4. Practice at Home! Enjoy Coffee Like Wine
- Implement the Advice: Using the fresh beans you took home and the advice you received from our store, try brewing your special cup at home. Start by trying each advised point one by one.
- Enjoy Pairings: Just like pairing wine with food, exploring coffee and food combinations is highly recommended. For instance, pairing Yirgacheffe with a fruity tart, or Natural Process beans with rich cheesecake or chocolate. Discovering flavor compatibilities will infinitely expand your enjoyment of coffee.
- Utilize Decaf: Decaf Coffee Beans are perfect for a relaxing evening or as a special drink when you want to reduce caffeine intake. Even pregnant individuals can safely enjoy a rich coffee experience.
A Rich Coffee Life with Matsudo Shinden Roastery
SlowCoffee Roastery Direct Sales is more than just a place to sell coffee beans. We are a place that delivers rich moments with high-quality coffee to our customers' daily lives through over 20 years of accumulated expertise and technique, and an unwavering commitment to fair-trade and organic practices. As Matsudo Shinden Roastery, a local coffee direct sales store, we will continue to provide warm hospitality and the finest coffee to be cherished by the local community.
We believe in the power of a single cup of coffee – its ability to connect people, spark conversations, and add color to daily life. Our wish is for the cup you brew at home to stimulate your senses and fill your heart, just like savoring a carefully chosen wine. We also offer an online store and subscription services, allowing even distant customers to enjoy our specialty coffee.
Please visit SlowCoffee Roastery Direct Sales once. Enveloped in the aroma of freshly roasted beans, discover a special coffee experience that stimulates your senses. And why not start a rich life with coffee, together with us? We promise to pursue each customer's delicious and deliver the ultimate coffee experience.
Area Guide
coffee in Matsudo, ChibaA fair-trade, organic coffee roastery in Matsudo-Shinden, Chiba — for everyone in Matsudo, Yabashira, Tokiwadaira and beyond who wants real coffee at home.
MATSUDO-SHINDEN
Located in a corner of Keiyo Distribution Center in Matsudo-Shinden, easy to reach by car from Yabashira, Tokiwadaira and Goko. A coffee roastery for daily life in Matsudo.
CHIBA WATER × COFFEE
Enjoy in-store tasting and buy beans by the gram. Taste first, then choose the beans that suit you — ask us about roast level and grind, too.
FAIR TRADE · ORGANIC
Since 2000 we have handled only fair-trade, organic beans, roasted in-house. Looking for organic or decaf coffee in Matsudo, or coffee beans as a gift? In-store or via our online store, we ship freshly-roasted beans nationwide.
Start with a trial set.For regulars, a subscription that delivers freshly-roasted beans.
Order from our online store for nationwide shipping, or ask in-store and we'll suggest beans to match your taste.
Compare and find your favorite
Several single origins and blends in small batches — perfect for first-timers.
Shop trial set →Freshly roasted, on schedule
Have fresh beans delivered on your cycle so you never run out. Ask us for details.
Ask about subscription →Coffee as a thoughtful gift
Fair-trade, organic beans make a meaningful gift. We help you choose.
Ask about gifts →Shop info
Access & ContactOur direct-sales roastery in Matsudo-Shinden lets you choose freshly-roasted beans on the spot. Free in-store tastings and bean-selection advice are always available. Please drop by.
- Shop
- SlowCoffee Roastery (direct sales)
- Address
- Keiyo Distribution Centre 6-2, 24 Matsudo-shinden, Matsudo, Chiba 270-2241
- Phone
- 047-331-5208
- Hours
- Mon–Sat 10:00–15:30We sometimes have irregular closures — please check our Instagram schedule.
- Area
- Matsudo City / Nationwide via online store
- Access
- Shinkeisei Line area. Easy by car from Yabashira, Tokiwadaira and Goko.
- Parking
- Parking available within the Keiyo Distribution Center.




