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Coffee Roastery since 2000

SLOW COFFEE ROASTERY

Freshly-roasted coffee beans, at the heart of daily life.

In Matsudo-Shinden, Chiba, we hand-roast fair-trade, organic coffee beans, fresh from the roaster — direct to you. Founded in 2000.

COFFEE✦ROASTED FRESH✦FAIR TRADE · ORGANIC✦DECAF AVAILABLE✦SINCE 2000✦MATSUDO SHINDEN✦

News

Latest information
Notice

New single-origin beans and seasonal blends arrive throughout the season. Check our web shop for the latest lineup.

Topic

Enjoy in-store tasting and buy beans by the gram — taste first, then choose what you like.

Online

Beans ship nationwide via our online store. Trial and tasting sets available.

About us

( Coffee Roastery )

A roastery loved in Matsudo-Shinden,a self-roasting shop.

In a corner of Keiyo Distribution Center in Matsudo-Shinden, Chiba, SlowCoffee Roastery has roasted fair-trade and organic coffee since 2000. We import only organic beans and roast them in-house to draw out their natural richness.

Protecting growers' livelihoods and not harming the environment — we deliver safe, delicious coffee fresh from the roaster, and share a richer everyday coffee culture, one cup at a time.

View beans & menu
2000
Founded in Matsudo
100%
Fair-trade& organic
FRESH
Roasted to order in Matsudo-shinden
FREE
Free tasting

Drawing out the bean's true flavor,
weaving rich coffee time into everyday life.

Taste Finder

Find your beans in 3 questions

Not sure which beans suit you? Answer three quick questions and we'll suggest the freshly-roasted beans closest to your taste.

Question 1 / 3

Which flavor direction do you like?

Drink

Cup menu

Each in-store or takeout cup is complimentary for customers who buy our beans, and the coffee changes daily.

* The day's coffee varies — please ask in-store.

  • Brewed coffee (Hot)

    In-store
  • Iced coffee

    In-store
  • Cafe latte

    In-store
  • Today's coffee

    In-store
Signature
Yirgacheffe

coffee, to the fullest

Signature

Our most popular cup is the Ethiopia Mocha Yirgacheffe Natural — praised in reviews for its floral aroma and natural sweetness. Fair-trade, organic beans, roasted fresh in-house. We also carry decaf and original blends, with in-store tasting and beans by the gram.

View beans & menu

Roastery

Why we are trusted in Matsudo
01 / Craft

In-house roasting craft

We roast batch by batch, maximizing the natural richness of organic beans selected from around the world.

02 / Tasting

In-store tasting & bean selection

Taste our coffee in-store and choose the cup that suits you. Ask us about roast level and grind, free of charge.

03 / For Everyone

Decaf & nationwide delivery

A decaf range popular with expecting mothers, plus an online store shipping nationwide — suited to every lifestyle.

Voice

Google rating 4.8 (12 reviews)

Customer reviews
★★★★★

定期的に利用してます。エクアドル深煎りは絶品ですよ。これに奮発してグラインダー上位クラス買いましたが正解でした。豆のポテンシャルが発揮されて更にリピ確定です。値上げにもめげず💪

— しばたかずや 2 か月前
★★★★★

ここのコーヒー豆はおいしい。いくつか都内のスペシャルティコーヒーを飲んだけど個人的には1番好き。千葉の水は硬度が高くえぐみが出やすいです。お湯の温度と水の硬度を調整するとすごくおいしい。おいしいコーヒーを飲みたい人は試しましょう。ちなみにわたしが好きなのはイルガチェフ ナチュラルです。ご参考でした。

— H S 5 か月前
★★★★★

オーガニックで最高に美味しい珈琲豆が購入できます。お勧めです☕

— D.E 1 年前
★★★★★

オーガニックに力を入れて豆を仕入れられてます。 初めは、コーヒーの淹れ方、機材の購入すらわからなかった状態で伺わせてもらいました。 何もわからなかった僕に親切に教えて頂き、とても助かりました。 ここの豆で作るコーヒーはとても美味しいです。 これからもよろしくお願いします😊

— spot 2 年前
★★★★★

なんて言うんでしょう、小規模の事務所がずらっと並んだ市場のような(市場では無い)エリアの一角に店舗が。 妻が妊娠中からここのデカフェコーヒーを飲んでおり大変気に入っております。 直売所があると言うことで初めて行ってみました。 コーヒーの焙煎の良い香りが、、、 またお邪魔します

— TAIRA NAOTO 2 年前
★★★★★

20201207 再訪 早々に、2回目の訪問です。 今回は、有給休暇を頂いたので、 このチャンスで、珈琲豆追加購入です。 今回は、前回購入していない種類2種類を購入。 これで、デカフェ以外はコンプリートです。 サンプルで、デカフェも頂きました。 充実のコーヒーライフが過ごせます。 ありがとうございます。 20201203 初訪問 月曜日と木曜日に直売されているとの情報をインスタで拝見して、訪問しました。 焙煎所の付近は、珈琲の香りがしていい匂いです。初めて訪問しましたが、焙煎したての珈琲豆を購入出来て大満足です。 平日のみの販売の為、なかなか伺う事が難しいですが、また伺います。

— hiroshi ebisawa 5 年前

FAQ

Frequently asked questions
Do I need a reservation?+

As a direct-sales roastery, walk-ins are welcome with no reservation. For large quantities or gifts, please contact us in advance.

Opening hours?+

Open Monday to Saturday, 10:00-15:30. Please check Instagram for the latest open days.

What coffee do you offer?+

We offer fair-trade, organic coffee, roasted in-house in Japan.

What is fair trade?+

Trade that pays producers fairly and protects their livelihoods and the environment - a value we have held since 2000.

Do you roast in-house?+

Yes. We roast in-house at our Matsudo-Shinden roastery.

Can I taste before buying?+

Tasting is available in-store, so you can choose the beans that suit your taste.

Do you have decaf?+

We carry flavorful decaf, popular even with expecting mothers.

Can I buy online?+

Yes. Our online store ships nationwide.

What is your concept?+

Coffee that takes responsibility for both flavor and the story behind it, sharing the joy and hope of living.

cafe Column

Notes on coffee & daily life

the stories behind fair-trade and organic beans, and ideas for a richer cup at home — shared little by little.

Enrich Your Daily Life with a Cup from Matsudo Shinden Roastery

A New Coffee Experience Begins at Matsudo Shinden Roastery

A cup of coffee is an indispensable part of daily life, or a companion for special moments. Have you ever imagined if that cup could be even more delicious, more satisfying? SlowCoffee Roastery Direct Sales, nestled in a corner of the Keiyo Distribution Center in Matsudo Shinden, Matsudo City, Chiba Prefecture, is precisely the place where such ideals become reality. Here, we don't just sell coffee beans; a deep commitment and heartfelt hospitality permeate our approach to enriching each customer's coffee life. As a specialty coffee roastery specializing in fair trade and organic beans with over 20 years of experience, we are passionate about carefully roasting high-quality beans selected from around the world using skilled techniques, maximizing their inherent rich flavors. For those who wish to brew the best coffee at home, let us introduce the special value offered by Matsudo Shinden Roastery.

Challenges on the Path to 'Delicious Coffee at Home'

While everyone desires to brew delicious coffee at home, many encounter various obstacles. You might be unsatisfied with commercially available beans, unsure which beans to choose, or simply don't know how to brew. Even with good quality beans, the brewing method alone can significantly alter the taste, making it seem like a daunting task to consistently achieve a delicious cup.

The Difficulty of Finding Truly 'Fresh' Beans

Coffee flavor is greatly influenced by its 'freshness.' Freshly roasted beans boast an exceptional aroma and taste, but their allure fades over time during distribution. In many coffee shops, the roasting date is often unclear, meaning opportunities to find truly fresh beans are currently limited.

The Impact of Local Water Quality and Countermeasures

Another often-overlooked factor is the influence of 'water.' Particularly in the Chiba region, the water tends to be hard. Brewing coffee with this hard water can make it difficult to extract the beans' inherent flavors, sometimes even resulting in an astringent taste. To bring out the best flavor at home, brewing methods must consider not only bean selection but also this crucial element of water quality.

The Desire to Enjoy Coffee Without Worrying About Caffeine

Furthermore, for pregnant individuals or those wishing to reduce caffeine intake, do you feel that delicious coffee is something you must give up? While decaffeinated options are increasing, they often fall short in terms of flavor and quality. There is a demand for choices that allow everyone to enjoy coffee to their heart's content, regardless of caffeine content.

Concrete Solution 1: Unwavering Commitment to Bean 'Quality'

What SlowCoffee Roastery Direct Sales values above all is the 'quality' of coffee beans. Our coffee beans offer not just 'deliciousness,' but also 'essential value' that includes the story behind them and consideration for the environment.

The Significance of Specializing in Fair Trade and Organic

We source carefully selected coffee beans from around the world, with a strong focus on Fair Trade and Organic principles. Fair Trade is an international initiative that supports producers in receiving fair wages and engaging in sustainable agriculture. This enables producers to stabilize their livelihoods and focus on producing higher quality coffee beans. Being organic means the beans are cultivated without pesticides or chemical fertilizers. This is not only gentle on the soil, environment, and our bodies, but also helps to maximize the pure and rich flavors inherent in the beans. At Matsudo Shinden Roastery, we are committed to delivering safe, secure, and environmentally and producer-friendly specialty coffee to everyone.

Roasting Techniques Cultivated Over 20+ Years to Bring Out the Beans' Inherent Flavors

Our roasters are veterans with over 20 years of experience. Coffee beans vary greatly in character and properties depending on their origin and variety. Our skilled roasters meticulously pursue the optimal roasting degree and time to maximize the balance of acidity, bitterness, sweetness, and aroma that each bean possesses. Rather than standardized roasting, it is the careful roasting that awakens the latent potential of each individual bean that is the essence of SlowCoffee Roastery Direct Sales. It is thanks to this seasoned expertise that we can confidently deliver the rich aroma and deep flavor of freshly roasted beans.

The Allure of Popular 'Yirgacheffe' and 'Natural Process Beans' Highly Praised in Reviews

Among our offerings, Yirgacheffe and Natural Process beans are particularly highly praised by customers for their deliciousness. Yirgacheffe is a specialty coffee from Ethiopia, characterized by its floral aroma, refreshing citrus acidity, and pleasant sweetness. Its vibrant flavor continuously captivates coffee enthusiasts. Natural process beans, processed by drying the coffee cherries before extracting the beans, are appealing for their strong fruity sweetness and rich aroma. These beans, through our roasting techniques, further enhance their unique characteristics, providing a special cup to many. We invite you to experience the difference for yourself at Matsudo Shinden Roastery.

Concrete Solution 2: Detailed Support to Make Your 'Cup' the Best

In response to the challenge that 'even good beans can taste different depending on the brewing method,' SlowCoffee Roastery Direct Sales provides meticulous support tailored to each customer.

Specificity of 'Brewing Advice' Considering Chiba's Water Hardness

As mentioned earlier, the unique water hardness of a region significantly impacts coffee extraction. Taking advantage of the characteristic that hard water can easily lead to astringency, we offer specific advice on water temperature, extraction time, and grind size tailored to that water quality. Utilizing our expert knowledge, we will share the secrets to brewing the best coffee in your home environment. This advice on delicious brewing methods, specifically considering Chiba's water hardness, is one of our services particularly well-received by customers.

Consultation on Coffee Brewing Equipment, Supporting Even Beginners

There is a wide variety of brewing equipment, including hand drip, French press, and coffee makers. We carefully explain the characteristics of each device and how to brew with it, providing support for choosing the optimal equipment for you. We warmly and diligently answer even the smallest questions from beginners, such as 'I don't know where to start' or 'I'm not sure if I'm brewing well with my current equipment.' By helping you find a brewing method that suits your lifestyle and preferences, Matsudo Shinden Roastery fully supports you in confidently enjoying the world of specialty coffee.

Opportunity for 'Tasting' Before Purchase to Confirm Flavor

With such a wide variety of coffee beans, you might find it hard to choose. That's why SlowCoffee Roastery Direct Sales offers you the opportunity to sample coffee beans before making a purchase. By experiencing the flavors and aromas of various beans firsthand, you can find the perfect cup to match your preferences or mood for the day. Customers are delighted to be able to make a more satisfying bean selection by confirming it with their senses.

Concrete Solution 3: 'Decaf' – A Gentle Option for Everyone to Enjoy

Want to enjoy coffee but concerned about caffeine? To ensure everyone can relax and savor their coffee time, SlowCoffee Roastery Direct Sales offers a wide selection of high-quality decaffeinated coffee.

Abundance of Decaf Coffee Popular Among Pregnant Individuals

While there are various reasons to limit caffeine intake, a beverage that can be enjoyed with complete peace of mind is especially valuable for pregnant individuals. Our decaf coffee is meticulously processed to remove caffeine without compromising flavor, preserving the coffee's original deliciousness. As a result, it is a decaf coffee popular among pregnant individuals and enjoyed by many customers. Even those who are sensitive to caffeine or wish to have a cup before bed can safely savor its rich aroma and taste.

The Joy of Enjoying Coffee Flavor Without Worrying About Caffeine

Just because it's decaf doesn't mean you have to give up the pleasure of coffee. SlowCoffee Roastery Direct Sales' decaf upholds our commitment to fair trade and organic specialization, with skilled roasters meticulously roasting the beans. This allows for a robust, full-bodied flavor profile despite being caffeine-free. We aim to provide the joy of fully experiencing the rich world of coffee anytime you like, without any caffeine concerns.

Decaf Also Meets Fair Trade and Organic Quality Standards

Our decaf coffee beans are also all high-quality, meeting fair trade and organic standards. Even in the caffeine removal process, we choose methods that are gentle on the body and environmentally friendly. This is why we can deliver decaf coffee that you can enjoy with peace of mind and genuine deliciousness. It is our mission at Matsudo Shinden Roastery to meet the need for reduced caffeine intake without compromising on quality.

Practical Steps: Finding Your Ideal Coffee at Matsudo Shinden Roastery

Here are the specific steps to begin your ideal coffee experience at SlowCoffee Roastery Direct Sales. We will carefully explain everything from how to use our shop to how to enjoy our coffee at home, ensuring even first-time visitors feel at ease.

From Your Visit to Coffee Bean Selection and Purchase

  1. Accessing Keiyo Distribution Center: Our store is located in a corner of the Keiyo Distribution Center in Matsudo Shinden, Matsudo City, Chiba Prefecture. If you come by car, you can use the parking lot within the center, so please rest assured. While some might find our location within the Keiyo Distribution Center a bit hard to find, once you step inside, a special space filled with the rich aroma of coffee awaits you.
  2. Warm Hospitality and Consultation: Upon your visit, our staff will first greet you with a warm smile. Please feel free to consult us about anything related to coffee, no matter how small, such as What kind of coffee flavor do you like?, When do you usually drink coffee?, or What kind of coffee equipment do you have at home?. With over 20 years of specialized experience, we will help you find the perfect beans.
  3. Tasting to Confirm Flavor: If there are any coffee beans that pique your interest, please do try a sample. By checking the aroma and experiencing the flavor spread in your mouth, you can more confidently find the cup that suits your preference.
  4. Purchasing Coffee Beans and Brewing Advice: Once you've decided on your desired coffee beans, you can purchase the necessary amount by the gram. At that time, we will provide specific brewing advice free of charge, taking into account your home environment (water quality, equipment, etc.). We can also adjust the grind size to suit the equipment you use, so please don't hesitate to ask.
  5. Payment Methods: We accept various payment methods, including cash, credit cards, PayPay, and public transport IC cards, so please be assured.

Online Store and Subscription Service for Those Far Away or Busy

For those who wish to visit Matsudo Shinden Roastery but find it too far, or for those who are too busy for regular visits, we also offer online store sales and a subscription service. You can purchase our carefully selected specialty coffee beans from anywhere in the country.

  • Online Store: You can order anytime you like from our website. We will carefully deliver freshly roasted beans directly to your home.
  • Subscription Service: We also offer a subscription service where a selection of specialty coffee beans is delivered monthly. This not only ensures you always have fresh coffee but also offers new taste discoveries. Starting from just 2,500 yen per month, it's a great value.

Matsudo Shinden Roastery Delivers a Rich Coffee Lifestyle

SlowCoffee Roastery Direct Sales is more than just a coffee bean retailer. We aspire to be a 'local coffee direct sales shop' that delivers richness, tranquility, and small discoveries to our customers' daily lives through a single cup of coffee. Our roasting techniques cultivated over 20 years of experience, our unwavering commitment to fair trade and organic principles, and our warm hospitality and expert advice tailored to each customer – all of these are dedicated to transforming your coffee time into something special.

We meticulously address all your coffee-related requests and questions, such as 'I want to brew truly delicious coffee at home,' 'I want to enjoy tasty coffee without worrying about caffeine,' or 'I want to know the perfect beans and brewing method for me.' In particular, our unique brewing advice, which considers Chiba's water hardness, is highly appreciated by our local customers.

Why not discover freshly roasted specialty coffee beans at Matsudo Shinden Roastery SlowCoffee and add rich aroma and flavor to your daily life? We wholeheartedly support our customers in brewing the best coffee at home and enjoying moments of true satisfaction with each cup. Please feel free to visit us anytime. We look forward to welcoming you.

INSTAGRAM

@slowcoffee_matsudo
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Area Guide

coffee in Matsudo, Chiba

A fair-trade, organic coffee roastery in Matsudo-Shinden, Chiba — for everyone in Matsudo, Yabashira, Tokiwadaira and beyond who wants real coffee at home.

MATSUDO-SHINDEN

Located in a corner of Keiyo Distribution Center in Matsudo-Shinden, easy to reach by car from Yabashira, Tokiwadaira and Goko. A coffee roastery for daily life in Matsudo.

CHIBA WATER × COFFEE

Enjoy in-store tasting and buy beans by the gram. Taste first, then choose the beans that suit you — ask us about roast level and grind, too.

FAIR TRADE · ORGANIC

Since 2000 we have handled only fair-trade, organic beans, roasted in-house. Looking for organic or decaf coffee in Matsudo, or coffee beans as a gift? In-store or via our online store, we ship freshly-roasted beans nationwide.

Get freshly-roasted beans

Start with a trial set.For regulars, a subscription that delivers freshly-roasted beans.

Order from our online store for nationwide shipping, or ask in-store and we'll suggest beans to match your taste.

Trial set

Compare and find your favorite

Several single origins and blends in small batches — perfect for first-timers.

Shop trial set →
Popular
Subscription

Freshly roasted, on schedule

Have fresh beans delivered on your cycle so you never run out. Ask us for details.

Ask about subscription →
Gift

Coffee as a thoughtful gift

Fair-trade, organic beans make a meaningful gift. We help you choose.

Ask about gifts →

Shop info

Access & Contact

Our direct-sales roastery in Matsudo-Shinden lets you choose freshly-roasted beans on the spot. Free in-store tastings and bean-selection advice are always available. Please drop by.

Shop
SlowCoffee Roastery (direct sales)
Address
Keiyo Distribution Centre 6-2, 24 Matsudo-shinden, Matsudo, Chiba 270-2241
Hours
Mon–Sat 10:00–15:30We sometimes have irregular closures — please check our Instagram schedule.
Area
Matsudo City / Nationwide via online store
Access
Shinkeisei Line area. Easy by car from Yabashira, Tokiwadaira and Goko.
Parking
Parking available within the Keiyo Distribution Center.