New single-origin beans and seasonal blends arrive throughout the season. Check our web shop for the latest lineup.
SLOW COFFEE ROASTERY
Freshly-roasted coffee beans, at the heart of daily life.
In Matsudo-Shinden, Chiba, we hand-roast fair-trade, organic coffee beans, fresh from the roaster — direct to you. Founded in 2000.
News
Latest informationEnjoy in-store tasting and buy beans by the gram — taste first, then choose what you like.
Beans ship nationwide via our online store. Trial and tasting sets available.
About us
( Coffee Roastery )A roastery loved in Matsudo-Shinden.
A roastery loved in Matsudo-Shinden,a self-roasting shop.
In a corner of Keiyo Distribution Center in Matsudo-Shinden, Chiba, SlowCoffee Roastery has roasted fair-trade and organic coffee since 2000. We import only organic beans and roast them in-house to draw out their natural richness.
Protecting growers' livelihoods and not harming the environment — we deliver safe, delicious coffee fresh from the roaster, and share a richer everyday coffee culture, one cup at a time.
View beans & menu
Drawing out the bean's true flavor,
weaving rich coffee time into everyday life.
Beans
Roasted lineupA selection of fair-trade, organic single origins and blends — all roasted in-house. Prices from our online store; availability changes with the season.
- Sloko BlendOur signature blend. A balanced, everyday cup for everyone.Special direct price
- Empathy BlendA medium-dark blend with rich body and sweetness — great with milk too.Special direct price
- Ethiopia Mocha Yirgacheffe NaturalOur most popular. Floral aroma, natural sweetness and bright, fruity acidity.Special direct price
- Mandheling Dark RoastBold body and robust bitterness — for dark-roast lovers.Special direct price
- Colombia Don LuisSweet, dark-roast body — satisfying black or with milk.Special direct price
- Timor "Iissuyo" CoffeeA round, easy medium-dark roast with gentle sweetness and body.Special direct price
- Coffee that pairs with curryA bold, characterful dark roast that stands up to spice — fun as a gift, too.Special direct price
Taste Finder
Find your beans in 3 questionsNot sure which beans suit you? Answer three quick questions and we'll suggest the freshly-roasted beans closest to your taste.
Which flavor direction do you like?
How deep a roast?
How do you drink it?
Drink
Cup menuEach in-store or takeout cup is complimentary for customers who buy our beans, and the coffee changes daily.
* The day's coffee varies — please ask in-store.
Brewed coffee (Hot)
In-storeIced coffee
In-storeCafe latte
In-storeToday's coffee
In-store
coffee, to the fullest
coffee, to the fullest
Our most popular cup is the Ethiopia Mocha Yirgacheffe Natural — praised in reviews for its floral aroma and natural sweetness. Fair-trade, organic beans, roasted fresh in-house. We also carry decaf and original blends, with in-store tasting and beans by the gram.
View beans & menuScene
The colors of coffee timeRoastery
Why we are trusted in MatsudoIn-house roasting craft
We roast batch by batch, maximizing the natural richness of organic beans selected from around the world.
In-store tasting & bean selection
Taste our coffee in-store and choose the cup that suits you. Ask us about roast level and grind, free of charge.
Decaf & nationwide delivery
A decaf range popular with expecting mothers, plus an online store shipping nationwide — suited to every lifestyle.
Voice
Google rating 4.8 (12 reviews)
Customer reviews★★★★★定期的に利用してます。エクアドル深煎りは絶品ですよ。これに奮発してグラインダー上位クラス買いましたが正解でした。豆のポテンシャルが発揮されて更にリピ確定です。値上げにもめげず💪
★★★★★ここのコーヒー豆はおいしい。いくつか都内のスペシャルティコーヒーを飲んだけど個人的には1番好き。千葉の水は硬度が高くえぐみが出やすいです。お湯の温度と水の硬度を調整するとすごくおいしい。おいしいコーヒーを飲みたい人は試しましょう。ちなみにわたしが好きなのはイルガチェフ ナチュラルです。ご参考でした。
★★★★★オーガニックで最高に美味しい珈琲豆が購入できます。お勧めです☕
★★★★★オーガニックに力を入れて豆を仕入れられてます。 初めは、コーヒーの淹れ方、機材の購入すらわからなかった状態で伺わせてもらいました。 何もわからなかった僕に親切に教えて頂き、とても助かりました。 ここの豆で作るコーヒーはとても美味しいです。 これからもよろしくお願いします😊
★★★★★なんて言うんでしょう、小規模の事務所がずらっと並んだ市場のような(市場では無い)エリアの一角に店舗が。 妻が妊娠中からここのデカフェコーヒーを飲んでおり大変気に入っております。 直売所があると言うことで初めて行ってみました。 コーヒーの焙煎の良い香りが、、、 またお邪魔します
★★★★★20201207 再訪 早々に、2回目の訪問です。 今回は、有給休暇を頂いたので、 このチャンスで、珈琲豆追加購入です。 今回は、前回購入していない種類2種類を購入。 これで、デカフェ以外はコンプリートです。 サンプルで、デカフェも頂きました。 充実のコーヒーライフが過ごせます。 ありがとうございます。 20201203 初訪問 月曜日と木曜日に直売されているとの情報をインスタで拝見して、訪問しました。 焙煎所の付近は、珈琲の香りがしていい匂いです。初めて訪問しましたが、焙煎したての珈琲豆を購入出来て大満足です。 平日のみの販売の為、なかなか伺う事が難しいですが、また伺います。
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FAQ
Frequently asked questionsDo I need a reservation?+
As a direct-sales roastery, walk-ins are welcome with no reservation. For large quantities or gifts, please contact us in advance.
Opening hours?+
Open Monday to Saturday, 10:00-15:30. Please check Instagram for the latest open days.
What coffee do you offer?+
We offer fair-trade, organic coffee, roasted in-house in Japan.
What is fair trade?+
Trade that pays producers fairly and protects their livelihoods and the environment - a value we have held since 2000.
Do you roast in-house?+
Yes. We roast in-house at our Matsudo-Shinden roastery.
Can I taste before buying?+
Tasting is available in-store, so you can choose the beans that suit your taste.
Do you have decaf?+
We carry flavorful decaf, popular even with expecting mothers.
Can I buy online?+
Yes. Our online store ships nationwide.
What is your concept?+
Coffee that takes responsibility for both flavor and the story behind it, sharing the joy and hope of living.
cafe Column
Notes on coffee & daily lifethe stories behind fair-trade and organic beans, and ideas for a richer cup at home — shared little by little.
Matsudo Shinden Roastery: A Special Cup to Brighten Your Day
Encounter a Special Cup that Transforms Busy Days into Rich Moments
In your daily life, do you ever stop and seek a moment of peace? For instance, having a freshly brewed, delicious cup of coffee – whether it's your morning wake-up call, an afternoon break, or a conversation with friends – can significantly enrich that time.
However, many people face challenges such as it's difficult to brew delicious coffee at home, I don't know which beans to choose, or I'm too busy to visit a store. For such individuals, Matsudo Shinden Roastery serves as a reliable partner, almost like having a personal barista.
As a specialty coffee roastery with over 20 years of experience, specializing in Fair Trade and organic coffees, we are dedicated to supporting your rich coffee life from our corner of the Keiyo Distribution Center in Matsudo Shinden, Matsudo City, Chiba Prefecture. This column will introduce secrets to easily enjoying the best coffee at home, utilizing our roastery's takeout and delivery services. Why not invite the joy of a freshly roasted cup into your everyday life?
Recreate Professional Flavors at Home: Coffee Challenges and Solutions
Even when I brew coffee at home, it lacks the same impact as coffee from a cafe, it always tastes the same, or I want to enjoy choosing beans more, but I don't know which ones are good—these might be common coffee-related concerns for many people.
Especially in Japan, water hardness varies by region, which can significantly affect coffee flavor. For example, some might find Chiba's water to be particularly hard. If coffee is brewed without considering these water quality differences, even delicious beans may not fully express their true flavor, sometimes resulting in an astringent taste.
Furthermore, even if you wish to obtain high-quality coffee beans, you might not know where to buy them, or you might be too busy to visit a specialty store. We understand these concerns and dedicate ourselves to daily roasting and service to provide optimal solutions.
- Problem 1: Home-brewed coffee isn't delicious; it doesn't achieve a professional taste.
- Problem 2: I don't know how to choose coffee beans that suit my preferences.
- Problem 3: I'm too busy to go shopping for coffee beans.
- Problem 4: I want to reduce caffeine intake, for example during pregnancy, but still enjoy delicious coffee.
To address these concerns, we offer not only freshly roasted beans but also personalized, thoughtful advice and convenient purchasing methods. In the next section, we will introduce specific ways to utilize our services.
Utilizing Matsudo Shinden Roastery's Takeout Service: Your Best Encounter at Our Direct Sales Store
The most reliable way to get fresh coffee beans is directly from the roastery. At Matsudo Shinden Roastery, we offer direct sales in a takeout format, allowing you to purchase freshly roasted beans in person. This significantly enriches your coffee time at home.
1. The Appeal of Direct Sales: Experiencing Freshness Straight from the Roaster
Coffee beans, like fresh produce, depend on freshness. Freshly roasted beans boast the richest aroma and clearest taste. While flavor diminishes over time, our direct sales store is committed to delivering beans to you in their absolute best condition. The rich coffee aroma that fills the air the moment you step into our store is a truly blissful experience. This freshness is the key to making your home-brewed cup exceptional.
- Unique Freshly Roasted Aroma: Experience a deep, complex aroma available only at our direct sales store.
- Optimal Flavor and Clear Taste: Enjoy a clean cup that maximizes the rich individuality of the beans, free from unpleasant notes.
- Assured Quality: Our roasters, with over 20 years of experience, carefully roast selected Fair Trade and organic specialty coffee beans.
2. Free Expert Advice on How to Brew Delicious Coffee
If you have questions like, How can I make my coffee taste even better? please feel free to ask our roastery staff. We offer free, specific brewing advice tailored to each customer’s home environment and their coffee brewing equipment.
Special Advice Considering Chiba's Water Quality
Our brewing advice, especially considering Chiba’s water hardness, has been highly praised by many customers. Brewing coffee with hard water tends to result in an astringent taste. We are well-versed in the relationship between water hardness and water temperature, and we will carefully explain how to make adjustments to bring out the best flavor in your home. Please do not hesitate to consult us.
- Extraction Methods for Water Quality: Tips to utilize Chiba's water characteristics, suppress astringency, and maximize bean deliciousness.
- Optimization for Each Device: Advice on pouring water and grind size tailored to your dripper or coffee maker.
- Discoveries from Tasting Experience: Find beans and brewing methods that suit your preference through actual tastings.
3. Peace of Mind for Pregnant Individuals! A Wide Selection of Decaf Coffee Beans
For those who want to drink coffee but are concerned about caffeine, Matsudo Shinden Roastery offers reassuring options. We stock a rich variety of flavorful decaf coffee beans, which are very popular among pregnant individuals. You can enjoy the rich aroma and taste of coffee to your heart's content, without worrying about caffeine.
- Carefully Selected Decaf Beans: We are particular about the decaffeination process, offering high-quality beans that do not compromise flavor.
- Broad Lineup: Even with decaf, you can find your preferred taste from various types.
- Enjoy with Peace of Mind: A choice that considers your well-being, allowing anyone to fully enjoy their coffee time.
As a local coffee direct sales store, our joy is to cater to the individual needs of each customer and provide the best coffee experience.
Fresh Coffee Anytime with Delivery: Online Store and Subscription Service
For those with busy schedules who find it difficult to visit Matsudo Shinden Roastery’s direct sales store, or for those who live far away, there is a way to receive our specialty coffee beans. This includes our delivery service through our online store and our convenient subscription service.
1. Easy Purchase from Anywhere in Japan via Our Online Store
Through our online store, you can order the Fair Trade coffee, organic coffee Chiba specialty coffee beans, and decaf coffee beans available at our roastery, anytime from your home.
- 24/7 Ordering: Choose your favorite coffee beans at your convenience.
- Nationwide Shipping: We deliver freshly roasted beans anywhere in Japan.
- Diverse Payment Methods: Credit card, PayPay, transportation IC cards, and other payment methods available in-store are also accessible online (please check our website for specific online payment options).
This allows you to incorporate our carefully selected coffee into your daily life without geographical distance or time constraints. Our online store's product pages also provide detailed information on each bean's characteristics and recommended brewing methods, which you can use as a reference for your bean selection.
2. Always Fresh with a Subscription Service: Never Worry About Running Out
I suddenly ran out of coffee beans, I always want to keep fresh beans in stock—for those with such thoughts, our subscription service is highly recommended. With this service, carefully selected specialty coffee beans will be delivered to your home on a fixed day each month.
- Consistently Fresh Beans: No need to worry about forgetting to buy, always enjoy delicious freshly roasted coffee.
- Carefully Curated Lineup: We can also deliver a variety of beans according to the season or our recommendations.
- Hassle-Free: Once set up, beans are automatically delivered, making it incredibly convenient.
A subscription is indeed the optimal choice for effortlessly maintaining a rich coffee lifestyle. The peace of mind that comes with always having high-quality coffee readily available, even on busy days, will further enrich your life.
The Joy of Choosing Coffee Beans: The World of Unique Specialty Coffee
Choosing coffee beans is as deep and enjoyable as selecting wine. At Matsudo Shinden Roastery, we offer a selection of Fair Trade coffee and organic coffee Chiba specialty coffee beans carefully chosen from around the world, allowing you to enjoy the unique flavors each bean possesses.
1. Customer Favorites: Yirgacheffe and Natural Process Beans
Among our proud offerings, Yirgacheffe and Natural Process Beans are highly praised by customers as delicious.
- Yirgacheffe: A representative specialty coffee from Ethiopia, characterized by a floral aroma and refreshing citrus acidity. Its clean and elegant taste captivates many coffee lovers.
- Natural Process Beans: This processing method involves drying the coffee cherry with its fruit pulp, which imparts a unique sweetness and complex aroma to the beans. Often, you can taste fruity berry notes and a chocolate-like richness, making it recommended for those seeking a distinctive cup.
These beans each have different flavor profiles, so it's a good idea to choose them according to your mood or the sweets you're pairing them with. At our direct sales store, we will help you find beans that suit your preference through tasting.
2. The Assurance and Joy of Fair Trade and Organic
We not only provide delicious coffee but also value the story behind it. All the beans we handle meet Fair Trade and organic standards, supporting environmental sustainability and the livelihoods of producers.
- Fair Trade: By paying fair prices to producers, we support their improved livelihoods and community development. This ensures sustainable production of high-quality coffee.
- Organic: Coffee beans cultivated without chemical fertilizers or pesticides are gentle on the earth and safe for our bodies. You can fully savor the pure, inherent flavor of the beans.
As a local coffee direct sales store, it is our mission to provide coffee that everyone can drink with peace of mind and pride. Reflecting on the producers on the other side of the world through a single cup of coffee is also one of the true pleasures of specialty coffee.
Practical Steps for Your Coffee Life at Matsudo Shinden Roastery
Here are specific steps to fully enjoy your coffee life with Matsudo Shinden Roastery. Please refer to them, from visiting our direct sales store to purchasing online and enjoying coffee at home.
Step 1: Preparing for Your Visit to Our Direct Sales Store and Access
First, please visit our roastery located in a corner of the Keiyo Distribution Center. We have ample parking, so you can visit by car with peace of mind.
- Check Business Hours: Please confirm our latest business hours before visiting.
- Confirm Location: Please come to 6-2 Matsudo Shinden, Keiyo Distribution Center, Matsudo City, Chiba Prefecture.
- Prepare Payment Methods: We accept various payment methods, including cash, credit cards, PayPay, and transportation IC cards.
Step 2: Experience and Bean Selection at Our Direct Sales Store
Enjoy the aroma of coffee filling the store and chat with our staff.
- Tasting: If there's a bean that interests you, please try a sample. Tasting it will help you find your preferred flavor.
- Brewing Consultation: Feel free to ask any questions about brewing at home, advice tailored to Chiba's water quality, and even consultations about coffee brewing equipment.
- Select Beans: From our extensive lineup, including Yirgacheffe, Natural Process beans, and decaf, find your perfect coffee beans direct sales Matsudo.
Step 3: Utilizing Our Online Store and Delivery Service
If you're busy or live far away, please use our online store.
- Access Our Website: Visit our roastery's website and browse our online store.
- Select Products: Just like at the direct sales store, choose your preferred specialty coffee beans or decaf beans and add them to your cart.
- Consider a Subscription: If you want to always have fresh beans, consider our subscription service.
- Order and Pay: Enter the necessary information and complete the payment. We deliver nationwide.
Step 4: Enriching Your Coffee Time at Home
Make your daily coffee time richer with the fresh coffee beans you've acquired.
- Practice Brewing: Refer to the advice you received at the direct sales store or the product descriptions on our online store, and carefully brew your coffee.
- Various Ways to Enjoy: Enjoy our coffee in various settings, such as your morning cup, a break after lunch, or teatime with friends.
- New Discoveries: As the seasons change, it's a good idea to try new beans. The world of coffee is profound, with constant new discoveries.
Through Matsudo Shinden Roastery, we hope to bring a small luxury and joy to your daily life. Please utilize our services to make your coffee life even richer.
Conclusion: Your Coffee Story Begins at Matsudo Shinden Roastery
In this column, we have shared tips for enriching your coffee life by utilizing Matsudo Shinden Roastery's Takeout (direct sales) and Delivery (online store/subscription) services.
As a specialty coffee roastery with over 20 years of experience, specializing in Fair Trade coffee and organic coffee Chiba, we meticulously roast high-quality coffee beans carefully selected from around the world with skilled techniques. We offer a rich selection, including Yirgacheffe and Natural Process beans, which are highly praised as delicious by word of mouth, as well as decaf coffee, which is popular among pregnant individuals. Above all, we value warm hospitality that caters to each customer, offering delicious brewing advice tailored to Chiba's water hardness and consultations on coffee brewing equipment.
For those who wish to brew delicious coffee at home but are unsure about bean selection or brewing methods, or who find that hard water in Chiba results in an astringent taste, please rest assured. Our expertise, freshly roasted beans, and attentive support will transform your coffee life into a truly satisfying one.
Visiting our direct sales store to experience the blissful aroma of freshly roasted beans, or enjoying the peace of mind of having fresh beans delivered to your home anytime through our online store or subscription service—both will become an important page in your own coffee story.
So, why not start your new coffee story at Matsudo Shinden Roastery? We sincerely look forward to your visit. May a freshly roasted cup shine at the heart of your life and become a small daily joy.
Area Guide
coffee in Matsudo, ChibaA fair-trade, organic coffee roastery in Matsudo-Shinden, Chiba — for everyone in Matsudo, Yabashira, Tokiwadaira and beyond who wants real coffee at home.
MATSUDO-SHINDEN
Located in a corner of Keiyo Distribution Center in Matsudo-Shinden, easy to reach by car from Yabashira, Tokiwadaira and Goko. A coffee roastery for daily life in Matsudo.
CHIBA WATER × COFFEE
Enjoy in-store tasting and buy beans by the gram. Taste first, then choose the beans that suit you — ask us about roast level and grind, too.
FAIR TRADE · ORGANIC
Since 2000 we have handled only fair-trade, organic beans, roasted in-house. Looking for organic or decaf coffee in Matsudo, or coffee beans as a gift? In-store or via our online store, we ship freshly-roasted beans nationwide.
Start with a trial set.For regulars, a subscription that delivers freshly-roasted beans.
Order from our online store for nationwide shipping, or ask in-store and we'll suggest beans to match your taste.
Compare and find your favorite
Several single origins and blends in small batches — perfect for first-timers.
Shop trial set →Freshly roasted, on schedule
Have fresh beans delivered on your cycle so you never run out. Ask us for details.
Ask about subscription →Coffee as a thoughtful gift
Fair-trade, organic beans make a meaningful gift. We help you choose.
Ask about gifts →Shop info
Access & ContactOur direct-sales roastery in Matsudo-Shinden lets you choose freshly-roasted beans on the spot. Free in-store tastings and bean-selection advice are always available. Please drop by.
- Shop
- SlowCoffee Roastery (direct sales)
- Address
- Keiyo Distribution Centre 6-2, 24 Matsudo-shinden, Matsudo, Chiba 270-2241
- Phone
- 047-331-5208
- Hours
- Mon–Sat 10:00–15:30We sometimes have irregular closures — please check our Instagram schedule.
- Area
- Matsudo City / Nationwide via online store
- Access
- Shinkeisei Line area. Easy by car from Yabashira, Tokiwadaira and Goko.
- Parking
- Parking available within the Keiyo Distribution Center.




