New single-origin beans and seasonal blends arrive throughout the season. Check our web shop for the latest lineup.
SLOW COFFEE ROASTERY
Freshly-roasted coffee beans, at the heart of daily life.
In Matsudo-Shinden, Chiba, we hand-roast fair-trade, organic coffee beans, fresh from the roaster — direct to you. Founded in 2000.
News
Latest informationEnjoy in-store tasting and buy beans by the gram — taste first, then choose what you like.
Beans ship nationwide via our online store. Trial and tasting sets available.
About us
( Coffee Roastery )A roastery loved in Matsudo-Shinden.
A roastery loved in Matsudo-Shinden,a self-roasting shop.
In a corner of Keiyo Distribution Center in Matsudo-Shinden, Chiba, SlowCoffee Roastery has roasted fair-trade and organic coffee since 2000. We import only organic beans and roast them in-house to draw out their natural richness.
Protecting growers' livelihoods and not harming the environment — we deliver safe, delicious coffee fresh from the roaster, and share a richer everyday coffee culture, one cup at a time.
View beans & menu
Drawing out the bean's true flavor,
weaving rich coffee time into everyday life.
Beans
Roasted lineupA selection of fair-trade, organic single origins and blends — all roasted in-house. Prices from our online store; availability changes with the season.
- Sloko BlendOur signature blend. A balanced, everyday cup for everyone.Special direct price
- Empathy BlendA medium-dark blend with rich body and sweetness — great with milk too.Special direct price
- Ethiopia Mocha Yirgacheffe NaturalOur most popular. Floral aroma, natural sweetness and bright, fruity acidity.Special direct price
- Mandheling Dark RoastBold body and robust bitterness — for dark-roast lovers.Special direct price
- Colombia Don LuisSweet, dark-roast body — satisfying black or with milk.Special direct price
- Timor "Iissuyo" CoffeeA round, easy medium-dark roast with gentle sweetness and body.Special direct price
- Coffee that pairs with curryA bold, characterful dark roast that stands up to spice — fun as a gift, too.Special direct price
Taste Finder
Find your beans in 3 questionsNot sure which beans suit you? Answer three quick questions and we'll suggest the freshly-roasted beans closest to your taste.
Which flavor direction do you like?
How deep a roast?
How do you drink it?
Drink
Cup menuEach in-store or takeout cup is complimentary for customers who buy our beans, and the coffee changes daily.
* The day's coffee varies — please ask in-store.
Brewed coffee (Hot)
In-storeIced coffee
In-storeCafe latte
In-storeToday's coffee
In-store
coffee, to the fullest
coffee, to the fullest
Our most popular cup is the Ethiopia Mocha Yirgacheffe Natural — praised in reviews for its floral aroma and natural sweetness. Fair-trade, organic beans, roasted fresh in-house. We also carry decaf and original blends, with in-store tasting and beans by the gram.
View beans & menuScene
The colors of coffee timeRoastery
Why we are trusted in MatsudoIn-house roasting craft
We roast batch by batch, maximizing the natural richness of organic beans selected from around the world.
In-store tasting & bean selection
Taste our coffee in-store and choose the cup that suits you. Ask us about roast level and grind, free of charge.
Decaf & nationwide delivery
A decaf range popular with expecting mothers, plus an online store shipping nationwide — suited to every lifestyle.
Voice
Google rating 4.8 (12 reviews)
Customer reviews★★★★★定期的に利用してます。エクアドル深煎りは絶品ですよ。これに奮発してグラインダー上位クラス買いましたが正解でした。豆のポテンシャルが発揮されて更にリピ確定です。値上げにもめげず💪
★★★★★ここのコーヒー豆はおいしい。いくつか都内のスペシャルティコーヒーを飲んだけど個人的には1番好き。千葉の水は硬度が高くえぐみが出やすいです。お湯の温度と水の硬度を調整するとすごくおいしい。おいしいコーヒーを飲みたい人は試しましょう。ちなみにわたしが好きなのはイルガチェフ ナチュラルです。ご参考でした。
★★★★★オーガニックで最高に美味しい珈琲豆が購入できます。お勧めです☕
★★★★★オーガニックに力を入れて豆を仕入れられてます。 初めは、コーヒーの淹れ方、機材の購入すらわからなかった状態で伺わせてもらいました。 何もわからなかった僕に親切に教えて頂き、とても助かりました。 ここの豆で作るコーヒーはとても美味しいです。 これからもよろしくお願いします😊
★★★★★なんて言うんでしょう、小規模の事務所がずらっと並んだ市場のような(市場では無い)エリアの一角に店舗が。 妻が妊娠中からここのデカフェコーヒーを飲んでおり大変気に入っております。 直売所があると言うことで初めて行ってみました。 コーヒーの焙煎の良い香りが、、、 またお邪魔します
★★★★★20201207 再訪 早々に、2回目の訪問です。 今回は、有給休暇を頂いたので、 このチャンスで、珈琲豆追加購入です。 今回は、前回購入していない種類2種類を購入。 これで、デカフェ以外はコンプリートです。 サンプルで、デカフェも頂きました。 充実のコーヒーライフが過ごせます。 ありがとうございます。 20201203 初訪問 月曜日と木曜日に直売されているとの情報をインスタで拝見して、訪問しました。 焙煎所の付近は、珈琲の香りがしていい匂いです。初めて訪問しましたが、焙煎したての珈琲豆を購入出来て大満足です。 平日のみの販売の為、なかなか伺う事が難しいですが、また伺います。
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FAQ
Frequently asked questionsDo I need a reservation?+
As a direct-sales roastery, walk-ins are welcome with no reservation. For large quantities or gifts, please contact us in advance.
Opening hours?+
Open Monday to Saturday, 10:00-15:30. Please check Instagram for the latest open days.
What coffee do you offer?+
We offer fair-trade, organic coffee, roasted in-house in Japan.
What is fair trade?+
Trade that pays producers fairly and protects their livelihoods and the environment - a value we have held since 2000.
Do you roast in-house?+
Yes. We roast in-house at our Matsudo-Shinden roastery.
Can I taste before buying?+
Tasting is available in-store, so you can choose the beans that suit your taste.
Do you have decaf?+
We carry flavorful decaf, popular even with expecting mothers.
Can I buy online?+
Yes. Our online store ships nationwide.
What is your concept?+
Coffee that takes responsibility for both flavor and the story behind it, sharing the joy and hope of living.
cafe Column
Notes on coffee & daily lifethe stories behind fair-trade and organic beans, and ideas for a richer cup at home — shared little by little.
Blissful Coffee Begins at Matsudo Shinden Roastery
A Special Cup to Brighten Your Day, Starting at Matsudo Shinden RoasteryI want to brew delicious coffee at home, but I don't know which beans to choose or how to brew it.
Are you facing such a dilemma? Especially here in Chiba, where we live, the water quality tends to be hard, and some of you might feel that your coffee tastes astringent or harsh. Since it's something you drink daily, you want to pursue the best possible flavor without compromise. To all of you who wish for this, Matsudo Shinden Roastery, also known as SlowCoffee Roastery Direct Sales, brings you the answer.
For over 20 years, we have continuously roasted specialty coffee beans, specializing in fair trade and organic varieties. We infuse this experience and passion into every cup of coffee, helping to enrich your daily life. More than just selling beans, we are dedicated to supporting each customer, from helping you select the ideal coffee to providing specific advice for brewing it deliciously at home.
Matsudo Shinden Roastery's Proposal: A Blissful Coffee Experience at Home
Just as a restaurant chef crafts a special course, we have prepared a recommended course to perfectly enhance your coffee life. This isn't just about choosing delicious beans, but a complete experience that includes brewing methods tailored to your home environment and finding a cup that resonates with your mood.
Our course includes the following elements:
- Discovering carefully selected fair trade and organic specialty coffees from around the world
- Brewing advice that brings out deep, clear flavors, considering Chiba's water hardness
- The world of flavorful decaf coffee, enjoyable without worrying about caffeine
- Support for selecting the right brewing equipment to enrich your coffee life
- The joy of always enjoying the peak freshness of freshly roasted coffee at home
Discovering Carefully Selected Specialty Coffee Beans
Our local coffee direct sales store features carefully selected specialty coffee beans sourced from wonderful coffee producers around the world. Our roasters, with over 20 years of experience, meticulously roast each bean to bring out its maximum individual character. Particularly, Yirgacheffe, renowned for its delicious taste, and natural process beans, appealing for their unique sweetness and complex aroma, are our proudest creations.
The fair trade coffee and organic coffee in Chiba that we handle are delivered not only with consideration for the environment but also through fair trade that supports the livelihoods of producers. A single cup of coffee connects to someone's smile on the other side of the world. Such a rich story is also imbued in our coffee.
Please visit our store and find a product that suits your preference from our wide variety of beans. If you're unsure, feel free to ask us for assistance. We will suggest the optimal beans tailored to your lifestyle and tastes.
Over 20 Years of Experience Cultivating Trust in Fair Trade and Organic
Since our establishment, for over 20 years, we have specialized in fair trade and organic coffee beans. This isn't just a preference; it's our mission to pursue the safety and security of our customers above all else, as well as the global environment and the livelihoods of producers.
- Source of Trust: Through reliable discernment and roasting techniques cultivated over years of experience, we directly source high-quality beans from excellent farms around the world.
- Environmental Consideration: Organically certified beans are cultivated with minimal use of chemical fertilizers and pesticides, making them a gentle choice for both the planet and people.
- Respect for Producers: Through fair trade, producers receive fair prices, supporting their sustainable livelihoods and production activities. This initiative ultimately leads to an improvement in the quality of coffee that customers receive.
We believe that a cup offered at Matsudo Shinden Roastery allows you to enjoy not only its rich flavor but also the story behind it.
The Secret to Eliminating Bitterness: Brewing Methods that Master Chiba's Water
Have you ever felt that even when I brew coffee at home, it doesn't have the clear taste I get at a cafe? One major reason for this can be water quality. Chiba's water, in particular, tends to have high hardness, which can affect the taste of coffee.
But rest assured. At Matsudo Shinden Roastery, we offer free advice on delicious brewing methods that consider Chiba's water hardness. With knowledge and techniques cultivated over many years of experience, we will help you find the optimal extraction method tailored to your home environment.
Specific Advice for Delicious Brewing Even with Hard Water
Water is a crucial factor that influences the taste of coffee. Using hard water can prevent coffee components from being extracted properly, leading to bitterness or off-flavors. However, with a little ingenuity, it's possible to brew an amazingly delicious cup even at home.
Here are some examples of the advice we provide:
- Adjusting Water Temperature: By setting the temperature slightly lower than generally recommended, you can suppress the extraction of bitterness-causing components and bring out a mellow flavor.
- Adjusting Extraction Time: Brewing for a shorter period prevents the over-extraction of components.
- Choosing Water to Use: Trying commercially available soft mineral water is a good option. If using tap water, running it through a water purifier can remove chlorine odors, resulting in a clearer taste.
These specific procedures vary depending on the equipment you use and the type of beans. Please feel free to consult us when you visit our store. We will provide detailed advice tailored to your preferences.
Beginner-Friendly! Choosing Coffee Brewing Equipment and Consultation
We also address concerns such as What equipment should I use? or I want to start hand-dripping, but I don't know where to begin. Coffee brewing equipment is diverse, but choosing what suits your lifestyle and preferences is the secret to enjoying coffee for a long time.
- For Those Who Want to Start Easily: We introduce equipment like French presses and coffee makers that allow you to enjoy a consistent taste with relatively simple operation.
- For Those Who Want to Be Particular: We assist with selecting equipment to pursue your perfect cup, such as hand-drip drippers, kettles, and scales.
- Maintenance Methods: We will also carefully explain how to clean and maintain your equipment for long-term use.
Our store also carries carefully selected coffee equipment and related products to support your delicious coffee life. By seeing, touching, and consulting with us, we will help you find the optimal equipment for your needs. SlowCoffee Roastery Direct Sales, your direct coffee bean seller in Matsudo, aims to be a partner supporting your entire coffee life, not just a bean retailer.
The Rich World of Decaf: Enjoy Coffee Without Worrying About Caffeine
I want to drink coffee at night. I'm pregnant, but I don't want to give up the aroma of delicious coffee.
Perhaps some of you have such desires. At Matsudo Shinden Roastery, we offer a wide selection of decaf coffee beans that allow you to fully enjoy the rich flavor of coffee without worrying about caffeine. There is absolutely no compromise on taste just because it's decaf.
Popular with Pregnant Women. The Appeal of Flavorful Decaf.
Our decaf coffee beans use a special method to remove only caffeine while firmly retaining the original aroma and flavor of the beans. In fact, we receive high praise from pregnant customers who say, The decaf here is truly delicious.
The appeal of decaf coffee isn't just its flavor:
- Enjoy Anytime: Without worrying about the effects of caffeine, you can savor coffee whenever you like, from a cup after breakfast to a relaxing moment before bed.
- Gentle on the Body: It can be enjoyed with peace of mind by those who wish to limit caffeine intake or are sensitive to caffeine.
- Diverse Choices: Our store offers decaf beans from various regions, providing the pleasure of choosing according to your preference.
Please try our decaf coffee beans at least once. You will surely be surprised by their rich aroma and deep flavor, which are hard to believe are caffeine-free.
Tips for Finding the Perfect Decaf Beans for You
Even with just the word decaf, the flavor varies greatly depending on the type of bean and processing method. At Matsudo Shinden Roastery, we help you find the optimal decaf beans tailored to your preferences.
- Experience with Tasting: If possible, please try a sample in-store to actually confirm its taste.
- Flavor Preference: Tell us whether you prefer a fruity acidity or a bitter and rich flavor.
- Compatibility with Brewing Method: The recommended beans also change depending on the brewing method you use at home.
Our specialized staff will carefully listen to each customer's requests and confidently suggest decaf coffee beans that will satisfy you.
Freshly Roasted Coffee to Your Home: Delivery from Matsudo Shinden Roastery
To maximize the deliciousness of coffee, the freshness of the beans is paramount. We value our customers enjoying coffee in its freshest, peak condition. At Matsudo Shinden Roastery's direct sales store, you can experience that freshness with all five senses.
Experiencing Coffee Aroma with All Five Senses at the Direct Sales Store
Stepping into SlowCoffee Roastery Direct Sales, located in a corner of the Keiyo Distribution Center, customers are first greeted by the rich aroma of freshly roasted coffee beans. This scent is, more than anything, a testament to freshness.
- Sight: Behold the beauty of glossy, uniformly roasted beans.
- Smell: Inhale deeply the rich, profound aroma of coffee wafting through the store.
- Touch: Take the beans in your hand and feel their texture and weight.
- Taste: If tasting is available, savor our dedication with a freshly brewed, warm cup.
Through the unique experience of our direct sales store, we aim to deliver the utmost joy of direct coffee bean sales in Matsudo to our customers. We warmly welcome your visit with heartfelt hospitality.
Peace of Mind for Distant Customers: Online Store and Subscription Service
I live far away and can't easily visit the store. I'm busy and can't go to the direct sales store, but I want to taste fresh beans.
To meet such customer demands, we also sell through our online store. You can purchase our carefully selected coffee beans from anywhere in the country.
Furthermore, we offer a subscription service where specially selected specialty coffee beans are delivered monthly. With this service, fresh and delicious coffee will always arrive at your home, and you won't have to worry about running out of beans. It's well-received for allowing customers to continue their rich coffee life without extra effort.
We confidently recommend Matsudo Shinden Roastery's online store and subscription service as convenient options that integrate into your daily life, maintaining quality and freshness.
Your Special Cup: Starting Your Coffee Life at Matsudo Shinden Roastery
So, what do you think? Matsudo Shinden Roastery, also known as SlowCoffee Roastery Direct Sales, aspires to be more than just a coffee bean seller; we aim to be a partner that enriches each customer's coffee life. Our experts, with over 20 years of experience, will support your coffee time with carefully selected fair trade and organic specialty coffee beans from around the world, along with thoughtful advice.
Practical Steps from Visiting to Purchasing
To ensure first-time visitors can use our services with peace of mind, here's an overview of the process from visiting our store to making a purchase.
- Visit Our Store: Please come to Matsudo Shinden, Matsudo City, Chiba Prefecture, within the Keiyo Distribution Center. Parking is also available, so you can visit by car with peace of mind.
- Consult Our Staff: Once inside the store, please feel free to speak to our staff. We will carefully listen to your preferences, such as What kind of coffee do you like? and How do you usually brew coffee?
- Bean Selection and Tasting: We will suggest several specialty coffee beans and decaf coffee beans according to your preferences. If possible, please taste them on the spot to find a cup you are satisfied with. We encourage you to try the popular Yirgacheffe and natural process beans.
- Brewing Advice: We provide free, specific advice, such as brewing methods that consider Chiba's water hardness and extraction methods tailored to your home equipment. We also offer consultations on coffee equipment.
- Payment: We accept various payment methods, including credit cards, cash, PayPay, and public transport IC cards.
- After Returning Home: Enjoy your freshly roasted beans thoroughly at home. If you have any questions, please feel free to contact us anytime.
We wholeheartedly support our customers to ensure they have the best coffee experience at home. As a local coffee direct sales store, we aspire to be a beloved presence for our community customers.
A Freshly Roasted Cup at the Heart of Your Life
Matsudo Shinden Roastery's SlowCoffee Roastery Direct Sales faces coffee beans daily with the desire to place a freshly roasted cup at the heart of your life. Our coffee is not just a beverage. It is a rich time itself that brings peace and vitality to busy daily life, brightens moments with loved ones, and sometimes allows you to reflect on yourself.
High-quality beans carefully selected with a commitment to fair trade and organic practices, considering the environment and producers. The rich, inherent flavor of the beans brought out by the skilled techniques of roasters with over 20 years of experience. And warm hospitality that supports each customer's best coffee experience.
All of this awaits you at SlowCoffee Roastery Direct Sales, your source for organic coffee in Chiba. Please visit Matsudo Shinden Roastery once and experience its aroma and taste directly. We sincerely hope that your everyday life becomes richer and happier with delicious coffee. We eagerly await your visit.
Area Guide
coffee in Matsudo, ChibaA fair-trade, organic coffee roastery in Matsudo-Shinden, Chiba — for everyone in Matsudo, Yabashira, Tokiwadaira and beyond who wants real coffee at home.
MATSUDO-SHINDEN
Located in a corner of Keiyo Distribution Center in Matsudo-Shinden, easy to reach by car from Yabashira, Tokiwadaira and Goko. A coffee roastery for daily life in Matsudo.
CHIBA WATER × COFFEE
Enjoy in-store tasting and buy beans by the gram. Taste first, then choose the beans that suit you — ask us about roast level and grind, too.
FAIR TRADE · ORGANIC
Since 2000 we have handled only fair-trade, organic beans, roasted in-house. Looking for organic or decaf coffee in Matsudo, or coffee beans as a gift? In-store or via our online store, we ship freshly-roasted beans nationwide.
Start with a trial set.For regulars, a subscription that delivers freshly-roasted beans.
Order from our online store for nationwide shipping, or ask in-store and we'll suggest beans to match your taste.
Compare and find your favorite
Several single origins and blends in small batches — perfect for first-timers.
Shop trial set →Freshly roasted, on schedule
Have fresh beans delivered on your cycle so you never run out. Ask us for details.
Ask about subscription →Coffee as a thoughtful gift
Fair-trade, organic beans make a meaningful gift. We help you choose.
Ask about gifts →Shop info
Access & ContactOur direct-sales roastery in Matsudo-Shinden lets you choose freshly-roasted beans on the spot. Free in-store tastings and bean-selection advice are always available. Please drop by.
- Shop
- SlowCoffee Roastery (direct sales)
- Address
- Keiyo Distribution Centre 6-2, 24 Matsudo-shinden, Matsudo, Chiba 270-2241
- Phone
- 047-331-5208
- Hours
- Mon–Sat 10:00–15:30We sometimes have irregular closures — please check our Instagram schedule.
- Area
- Matsudo City / Nationwide via online store
- Access
- Shinkeisei Line area. Easy by car from Yabashira, Tokiwadaira and Goko.
- Parking
- Parking available within the Keiyo Distribution Center.




